According to the announcement made on Tuesday, Microsoft (leaving behind the battle) has joined hands with one of its competitors named Box. The two firms have become partners to work on the cloud-computing technology in an attempt to get ahead in the emerging business and now the combined firm will work to combine their products and further sell the combined services.
However, Microsoft has rejected helping a rival in the past years, but Under CEO Satya Nadella’s leadership, the company has started working with its competitors instead of ignoring them to attract the customers.
Scott Guthrie, executive vice president of the company’s cloud and enterprise group, told The Wall Street Journal that the aforementioned statement specifies that Microsoft has really changed over the past three or four years.
Both Microsoft and Box offer web-based storage services for the customers through its Azure platform, which is an open and flexible cloud computing device. Microsoft’s Azure services provide a technical platform which allows the companies such as Box to run their services and offer their products, along with its own cloud-computing services like One Drive online service, etc.
Aaron Levie, the co-founder and CEO of Box said that ‘Box also plans to utilize Microsoft’s AI (artificial-intelligence) technology to help customers to carry out the tasks such as file sharing, videos searching, translation and storage services, other similar activities online.
The two have been working together (on other capacities) from last one year, but now one more agreement has been also made between the two to make the Box’s tools to work in a better way with Microsoft Office.
The partnership opens up markets for Box by providing the customers with the benefits to keep their data stored in their native countries. The company’s Box zones service that was introduced in April 2016 to concern data-sovereignty problems is now available in eight countries. “The new partnership also provides in-region storage facility in six more countries as well as allows Box to access the benefits of Microsoft Azure’s global footprint” said by a box spokesman.
Mr. Levie said “We have to come up as the best brand to rise in this competitive world along with developing our website across the businesses, because if you are not able to defeat the competitors in this rapid world you don’t get to have the network effects.” He also said that the collective sales effort will start within a short period of time followed by the technology integration that is estimated to come up over the coming two quarters.
At last Mr. Levie said that he has noticed and really appreciated Microsoft’s “new tone and tenor” behavior, which makes the firm to work with its competitors present in this technical world instead of fighting with them.
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